Why Amsterdam?
A different side of Europe.
Amsterdam offers something different from Europe's larger capitals. World-class art, luxury, history and exceptional hospitality come together in a city that feels intimate, relaxed and remarkably easy to experience.
Spend the morning among masterpieces by Rembrandt and Van Gogh, the afternoon shopping international luxury houses, and the evening dining beside the canals before stepping aboard your own private boat.
Everything is close. Yet every part of Amsterdam feels different.
A CITY ON THE WATER
Amsterdam is best experienced from its canals.
Step aboard a private historic salon boat and discover centuries-old canal houses, bridges and hidden corners from the water. From daytime sightseeing to an intimate evening cruise with dinner, the canals offer a perspective on Amsterdam unlike any other European capital.
WORLD-CLASS ART & CULTURE
Amsterdam has played an extraordinary role in the history of art.
The Rijksmuseum brings you face-to-face with Rembrandt and Vermeer, while the Van Gogh Museum holds the world's largest collection of works by Vincent van Gogh.
Beyond the major museums, discover contemporary galleries, photography, design, artist studios and Amsterdam's vibrant creative scene.
LUXURY SHOPPING
International luxury meets Amsterdam's distinctive sense of style.
Explore leading fashion houses on P.C. Hooftstraat, discover fine jewellery and watches, visit Amsterdam's renowned diamond houses or explore independent boutiques and Dutch designers.
Private appointments and personal shopping can be arranged around your preferences.
A TASTE OF AMSTERDAM
Some of the city's most memorable experiences happen around the table. Amsterdam offers everything from fine dining, Italian and Japanese cuisine to exceptional seafood, specialty coffee and beautiful patisserie.
And no visit is complete without discovering a few Dutch classics — freshly made stroopwafels, artisanal cheese and local delicacies — carefully selected away from the usual tourist experience.
WELLNESS & SLOWER MOMENTS
Amsterdam is a city that allows you to slow down. Spend an afternoon at one of the city's leading luxury spas, enjoy afternoon tea overlooking the canals or simply take time for exceptional coffee and patisserie. Luxury in Amsterdam doesn't always mean doing more. Sometimes it means having the time and space to enjoy where you are.
BEYOND AMSTERDAM
Within a short journey, the city gives way to an entirely different Netherlands.
Discover colourful tulip fields in spring, historic windmills, picturesque villages and the Dutch countryside. Travel further and spend a day surrounded by the waterways and peaceful landscapes of Giethoorn.
All privately arranged and experienced at your own pace.
COMPACT BY NATURE
One of Amsterdam's greatest luxuries is time. World-class museums, P.C. Hooftstraat, exceptional hotels, restaurants, spas and the historic canals are all remarkably close to one another. Less time travelling across the city means more time actually experiencing it.
AMSTERDAM, YOUR WAY.
Whether Amsterdam is your main destination or part of a longer European journey, we believe the best way to discover the city is personally. Tell us what you enjoy, how you like to travel and who you are travelling with.
Gulf Amsterdam will take care of the rest.